
In total, all the actors and their counterparts should be implicitly agree that a product reaches the shelves of a store and then to our hands. Throughout history many theoretically impeccable designs were unsuccessful because they failed to interest partners. Maybe they were good at engineering but bad at marketing, maybe a competitor offered better discounts or threatened to boycott the assemblers. What works for one does not work for others, and while Intel can get away with making chips, chipsets, motherboards gpu and other companies could fail trying to do everything yourself, as happened to 3DFX.
When AMD bought ATI was soon quite evident that the goal was to bring both expertise in a single product that integrates the CPU and GPU. That idea soon had a name and called Fusion, and it was so revolutionary that for 4 years and look forward to the double and uncertainty. First, uncertainty about its performance, its ability to meet expectations. Second, uncertainty assemblers. It was, at least in my case, the greatest concern. What if AMD generated a great product and system builders no attention to her? That can happen and only the consumer loses, but fortunately it was an unfounded fear.
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