HP today announced the "HP You on You project", a contest on YouTube that invites entrants from around the world to create and share videos that express who they are – without showing their faces.
The contest uses new video creation tools on YouTube, including improved video remixing and webcam video tools, to allow people of all skill levels to submit videos that run the gamut from comedies to mini-biographies and documentaries, and showcase their individual passions, causes and creative gifts.
Running through Aug. 30, the contest offers the opportunity for contestants to win more than $300,000 in cash and prizes from HP. The contest is an extension of HP’s award-winning “The PC Is Personal Again” campaign, which features achievers including Shaun White, Serena Williams and Fergie discussing what they do with their HP PCs in a series of “Hands” commercials that don’t show their faces.
“HP hopes to inspire and foster creativity,” said David Roman, vice president, Marketing Communications, Personal Systems Group, HP. “Combining personal passions, digital remixing tools and the YouTube stage means we’ll be able to gather, celebrate and reward expressions of originality like never before.”
The project celebrates products that are designed by and for consumers, and this extends to the prizes offered, which include the newly released HP Pavilion dv6z Artist Edition 2 notebook PC. The Artist Edition notebook features a stunning design inspired by the sea and sky in Okinawa, Japan, which earned 27-year-old Hisako Sakihama first place in the 2008 HP MTV “Engine Room” Notebook Design Contest.
The Artist Edition notebook brings together a rich set of options, including a Blu-ray optical drive and AMD Turion processors as well as powerful graphics from ATI. Advanced yet intuitive software applications – including Corel VideoStudio X2, Corel Painter Sketch Pad, Corel Paint Shop Pro Photo X2 and Magix Music Maker 14 – allow users to explore new levels of creativity and fun with pictures, music and video. The notebook is currently available for a starting list price of $749 from www.hpdirect.com and consumer electronics retailers worldwide.
“We are really excited about the global scope, accessibility and social aspects of the HP You on You project,” said Jamie Byrne, head of Marketing Programs, YouTube. ”This is one of the first programs where we have integrated tools for users to share their videos as broadly as possible across the web and other social platforms.”
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