Cellfire Extends Mobile Coupon Service with Launch of Cellfire 3.0

Cellfire Inc., the only nationwide mobile coupon and discount offer service, today introduced Cellfire 3.0, the latest version of its mobile coupon service that provides consumers access to exclusive savings from national, regional, and local merchants on their cell phones. Cellfire 3.0 enables consumers to mobilize offers they discover in traditional and interactive media, and includes an enhanced user experience and seamless Web-phone integration. Cellfire 3.0 also allows advertisers to achieve greater effectiveness and efficiency from their media investment through linkage of mobile coupons to traditional and interactive media and through enhanced targeting.

New features from Cellfire 3.0 for consumers include:

* Clip 2 Mobile Offer Discovery and Capture – Consumers will discover mobile coupons featured by Cellfire advertisers within interactive and traditional media. As they do, they can “clip” the mobile coupon with a simple command and the selected offer is automatically saved in the user’s Cellfire Saved Offers page, where the offer can be easily accessed and redeemed in the future. Respondents that are non-Cellfire users will receive an invitation to sign-up for Cellfire. Upon registration, the offers will be visible in their Saved Offers page.
o Interactive Media (e.g. online/e-mail) – consumers click on the offer from their PC or phone to send it to Cellfire.
o Traditional Media (e.g. newspapers, billboards, and in-store signage) – consumers text the designated keyword for the offer to the Cellfire shortcode, 22888.

* Rich User Experience – Cellfire users can filter offers by category (e.g. restaurant, shopping, grocery, etc.) to easily find what they are seeking. They also can save their favorite offers to their Saved Offers page for quick access when they are ready to redeem them.

* Seamless Web-Phone Integration – Consumers can easily browse, sort, and select from a wide-variety of Cellfire offers online at www.cellfire.com or through the Cellfire service on their phone. Any changes made are simultaneously reflected across both platforms.